Shelley Covel Rowland Bio, Education, Age, Parents, Siblings, Career, Net Worth, Marriage, Children And More

Shelley Covel Rowland

Who is Shelley Covel Rowland?

Introducing Shelley Covel Rowland, a multitalented individual born on October 21, 1980. She’s more than just your typical singer, designer, or creative director—Shelley’s life narrative is unmatched. She’s actually the adopted daughter of legendary country music performer Toby Keith and his wife, Tricia Lucus, as you may have noticed.

At four years old, just imagine being welcomed into a family that is so loving and musical. That marks the beginning of Shelley’s amazing trip. Shelley’s early years were full of songs and memories, growing up with her siblings Stelen and Krystal, who also dabbled in show business.

However, never for a moment believe that Shelley’s achievement came with a silver platter. No, she’s an example of perseverance and hard effort. She has established herself in the fashion and entertainment industries, exhibiting her distinct sense of style and enthusiasm, despite her well-known last name.

The themes of Shelley’s story are inspiration and resiliency rather than fame and wealth. Her story serves as a reminder that we can overcome any challenge and realize our dreams if we have love, family, and a ton of perseverance. I salute Shelley Covel Rowland for being a brilliant example of someone who has forged their own route in life.

Shelley Covel Rowland Wiki

NameShelley Covel Rowland
Birth DateOctober 21, 1980
Birth PlaceOklahoma City, Oklahoma, U.S.
OccupationFashion designer, internet personality, singer, songwriter
SpouseBrian Skaggs
ParentsToby Keith (adoptive father), Tricia Lucus (mother), Mr. Rowland (biological father)
SiblingsStelen Keith Covel (brother), Krystal Keith (sister)
Net Worth$5 million (approx.)

Shelley Covel Rowland Education

The narrative of Shelley Covel Rowland starts in Oklahoma City, when on October 21, 1980, she entered the world. When her mother, Tricia Lucus, married rising country music star Toby Keith in 1984, her journey took an unexpected turn. This marriage was about family, not just love.

Without hesitation, Toby took Shelley under his wing and gave her his surname, adopting her as his own daughter. Shelley was now surrounded by amazing music, Toby’s songs floating through the air, motivating her each day.

As Shelley grew up, she was surrounded by her siblings Stelen Keith Covel and Krystal Keith, and she witnessed firsthand the power of music. In 2013, Krystal took the country music market by storm with her debut album, “Whiskey & Lace,” continuing her father’s musical legacy.

However, Shelley had her own interests to follow. Her early fascination with fashion and design brought her to the University of Oklahoma, where she studied graphic design and painting. She also composed a few moving songs while composing, finding comfort in plucking the guitar and tapping the piano keys in the middle of her creative frenzy.

Shelley’s path is one of love, tenacity, and discovering her identity. As a reminder, family is more than simply a biological relationship; it’s about the ties we create and the goals we pursue together.

Shelley Covel Rowland Age

Shelley Covel Rowland

Shelley Covel Rowland’s story is intertwined with the rich tapestry of American country music, all thanks to her special relationship with the iconic artist Toby Keith. You see, Shelley wasn’t just born into a regular family—she was lovingly adopted by Toby Keith and Tricia Lucus, becoming a cherished part of their clan alongside her siblings, Stelen Keith Covel and Krystal Keith.

Let’s peek into Shelley’s family tree for a moment. Her grandparents, Hubert Keith Covel and Carolyn Joan Covel, provide the sturdy roots from which the family’s love for music blossomed. It’s a lineage steeped in melody and harmony, a heritage that Shelley proudly carries forward.

With each note she adds to the symphony of the Keith family, Shelley leaves her mark on the world of country music. She’s not just a member of the family—she’s a vital chapter in their ongoing story, weaving her own melodies into the fabric of their legacy.

Shelley Covel Rowland Parents 

Shelley Covel Rowland

Let’s go back to 1981, the year that Toby Keith and Tricia Lucus, the parents of Shelley Covel Rowland, first came into contact. This timeless love tale came to pass in an Oklahoma nightclub, of all unlikely places.

Picture the scene: the air filled with music, laughter, and the clinking of glasses. Amidst the crowd, Tricia found herself drawn to Toby’s magnetic presence. His confidence and outgoing nature were impossible to ignore, and soon, they found themselves lost in conversation on the dance floor.

They clicked right away, like two pieces of a puzzle that had finally found their mate. And it became evident that something exceptional was starting to blossom as they danced the night away.

Three years later, on March 24, 1984, Toby and Tricia said “I do.” Love, laughter, and the promise of a lifetime together characterized the day. According to Shelley Covel Rowland, this is the beginning of a wonderful journey for her family, a trip that began with a fortuitous meeting on a dance floor and developed into a lifetime of love and joy.

Shelley Covel Rowland Siblings

Shelley Covel Rowland

Shelley Covel Rowland’s family has deep roots in the world of music, especially with her sister, Krystal Keith, following their father’s footsteps. Inspired by Toby Keith’s legendary career, Krystal set her sights on becoming a country singer herself. Their musical bond became even more special in 2004 when Toby and Krystal teamed up for a heartfelt rendition of “Mockingbird,” originally by Inez and Charlie Foxx.

Krystal’s journey into music gained momentum after she graduated from the University of Oklahoma. In 2013, Show-Dog-Universal Music recognized her undeniable talent, signing her and catapulting her into a dedicated music career. What’s fascinating is that Toby Keith’s children, Krystal and Stelen, both found their calling in music, each forging their own unique path.

Stelen, preferring to work behind the scenes, found his niche collaborating with his longtime buddy, Zeke Benoit. Together, they combine their talents to create something truly special.

Meanwhile, Krystal effortlessly balances her music career with her family life. It’s remarkable to see the close bond between Stelen and Zeke, both of whom share a similar cultural background. Their shared experiences and passions led them to co-found Nights, a concert booking agency that adds an exciting new chapter to their journey in the music industry.

The Serendipitous Meeting of Shelley Covel Rowland’s Parents

Delve into the heartwarming tale of affection between Toby Keith and his cherished spouse, Tricia Lucus. As documented by Countrynow, their love story unfurled amidst the vibrant atmosphere of an Oklahoma nightclub circa 1981. A serendipitous encounter, poised to etch an everlasting imprint on their destinies.

Reflecting on those nascent days, Tricia reminisces tenderly, remarking, “I was 19, and he, 20.” Their youthful exuberance lending an endearing innocence to their burgeoning liaison. Toby’s charismatic persona and unwavering poise captivated Tricia instantaneously, imprinting an indelible memory upon her heart’s canvas.

Their romantic saga commenced upon the dance floor, where they exchanged banter, mirth, and an inseparable rapport. Despite Toby’s days absorbed in the oil fields and his nocturnal performances alongside Easy Money in local taverns, their bond burgeoned steadfastly over time.

Following three enchanting years together, Toby and Tricia resolved to embark upon the next phase of their journey. Surrounded by their loving family on the lucky day of March 24, 1984, they tied the knot and committed themselves to one other for all time. A pure pleasure moment that marked the beginning of a glorious new chapter in their remarkable love journey.

Shelley Covel Rowland Personal Life

Shelley Covel Rowland’s life is filled with love and family. In 2005, she said “I do” to Brian Skaggs, a skilled rodeo rider. Together, they’ve created a beautiful family, blessed with two children. Their daughter Sydnee Jo and son Hensley Jack fill their home with boundless happiness and fun. Being a wife and mother is Shelley’s greatest journey to date, and she treasures every second she gets to spend with her husband and her priceless kids.

Shelley Covel Rowland Nationality

Shelley Covel Rowland is proud to call herself an American, hailing from the heart of Oklahoma, where she was born and raised. Her background is a beautiful blend of cultures, with her biological father being Mr. Rowland, while her adoptive father is the renowned Toby Keith.

While Shelley keeps her religious beliefs private, she comes from a Christian background, with her father following the Christian faith. It’s a part of her heritage that she holds dear, shaping her values and outlook on life.

Shelley Covel Rowland Career

A true powerhouse, Shelley Covel Rowland is making waves in entertainment and fashion. Not only is she a designer, but she is also the creative force of SwingDish, a fantastic golf and sportswear company that was founded in 2015. And get this: she initiated the conversation with her sister Krystal and mother Tricia. What a cozy little family affair!

SwingDish is not your typical apparel brand. On the golf course and beyond, it’s all about expressing the force of women while still emphasizing elegance and functionality. Every woman may find something she loves at SwingDish, from fashionable dresses and skirts to jackets, jeans, accessories, and sophisticated tops. This is true regardless of size or shape. In addition, they’re all about sustainability and employ eco-friendly materials like bamboo, recycled polyester, and organic cotton.

Thanks to Shelley’s extraordinary sense of design and unwavering commitment to quality, SwingDish has become an international sensation. Additionally, they are only starting started with well-known partnerships like those with golf pro Lexi Thompson. It makes sense that SwingDish has been highlighted in prestigious magazines and publications including Forbes, Golf Digest, and Golf Magazine!

But there’s still more. Apart from her proficiency in fashion, Shelley possesses exceptional vocal and composer abilities. Her distinctive voice is particularly noticeable on heartfelt tracks like “I’m Just a Girl,” “Beautiful Mess,” and “You’re the Reason.” Not to mention her family’s musical collaborations, such as the hit song “Cry Cry Cry” with her dad and sister, which demonstrate the Keith family’s prodigious skill.

Shelley is leaving her mark in terms of sound and style, and innovation is abundant in her universe. She is a real inspiration, showing that anything is achievable with drive and a little bit of hard work.

Shelley Covel Rowland Instagram

Interestingly, Shelley Covel Rowland isn’t keeping up with the Instagram craze. However, if you’re looking to catch up with her famous dad, Toby Keith, you can find him on IG under the username Toby Keith. So, while Shelley may not be scrolling through the ‘gram, you can still keep up with the latest from the Keith family through Toby’s posts.

Shelley Covel Rowland Net Worth

Shelley Covel Rowland is a reserved individual who doesn’t show off her wealth. She has, however, had quite the voyage in the music industry, screaming out hits and collaborating with her father, Toby Keith, along the way.

Shelley has a golden heart, though, so it’s not only about the music. Whether it’s helping the Oklahoma City National Memorial & Museum or the Toby Keith Foundation, she’s all about giving back.

And then there’s her hubby, Eric Rowland. He’s a real go-getter, diving into tech ventures and bringing his sports background as a former pro football player along for the ride.

Now, Toby Keith? He’s a legend. With a net worth reportedly soaring around $365 million, he’s definitely made his mark in the music biz.

However, what’s the deal? The stats don’t really matter in the end. It is about the world-changing impact Shelley, her family, and their humanitarian endeavors are making.

Shelley Covel Rowland Marriage

When Shelley Covel Rowland married star rodeo rider Jesse Robinson in 2005, she embarked on a new chapter in her life. Their journey together has been nothing short of extraordinary since then. Their home is now even more full of love and joy thanks to the arrival of two amazing children.

Though the specifics of their initial encounter remain somewhat vague, one thing is certain: Shelley and Jesse’s devotion to one another and their family is evident in every facet of their narrative. Their shared journey serves as a lovely reminder of the strength of love and the happiness that comes with seeing a family develop.

Shelley Covel Rowland Husband

Eric Rowland is a former professional football player with a golden heart who Shelley Covel Rowland considered her true mate. On December 18, 1980, in Tulsa, Oklahoma, Eric was born. At Oklahoma State University, he was an outstanding defensive end in football.

Eric advanced to play for major-league clubs like the Indianapolis Colts and the New Orleans Saints after graduating from college. However, Eric did more than just watch from the sidelines when it came time to hang up his jersey. Rather from holding back, he threw himself into the business sector and shown his astuteness as an entrepreneur.

In Oklahoma City, fate brought Eric and Shelley together. After getting married in 2005, they had the good fortune to have two wonderful children, Stelen and Krystal.

But Eric’s all about giving back; it’s not just about football and business. Eric is constantly trying to improve his town, whether it’s by helping out at the Oklahoma City National Memorial & Museum or sponsoring the Toby Keith Foundation.

Eric is a great leader in both his personal and professional life because of his large heart and keen business sense. They also create a formidable duo when paired with Shelley, bringing support, generosity, and love to all they encounter.

Shelley Covel Rowland Children

Toby Keith radiates exuberance as he extols the virtues of his trio of exceptional progeny. Initially, there’s Shelley Covel Rowland, whose advent graced the world on June 21, 1981, in the heart of Oklahoma City. She transcends the realm of mere musicianship, her prowess extending to the domain of songcraft, boasting a plethora of albums and singles to her credit, occasionally collaborating with her paternal figure.

Next in line is Krystal Keith, whose debut into the world occurred on September 30, 1985, likewise in the metropolis of Oklahoma City. A scion of the Keith lineage, she embodies the family’s musical legacy with her own discography of albums and singles, having graced many a stage alongside her father.

Krystal finds matrimonial bliss in the arms of Andrew Sandubrae, and together they nurture a pair of endearing offspring.

Last but certainly not least is Stelen Keith Covel, the youngest scion of Toby’s brood, entering the world on October 21, 1997, amidst the melodies of Nashville, Tennessee. Engaged in the pursuit of knowledge at the esteemed University of Oklahoma, he delves into the intricacies of engineering.

For Toby, the sanctity of kinship reigns supreme. He exudes an unparalleled sense of pride in his offspring, lauding their achievements both in their personal endeavors and professional pursuits. They stand as the epitome of his affections, his heart swelling with boundless joy as he shares their narrative with the wider world.

Toby Keith’s Impressive Net Worth

Shelley Covel Rowland

Toby Keith transcends the realm of country music to embody a persona enriched with profound sentiment and vast artistry. Born amidst the heartland of Clinton, Oklahoma on the 8th of July, 1961, Toby was steeped in the cadence of melodies from his earliest days. Captivated by the sound of guitars and the magic of harmony, his passion for writing music began to bloom.

Despite having a deep love for music, Toby’s route led him through the halls of the University of Oklahoma, where he played football and studied petroleum engineering. But there was a simmering sense behind all of this that his ultimate calling was. Consequently, throughout the 1980s, Toby made a journey to Nashville, Tennessee, to fulfill his dreams.

His journey turned out to be nothing less than extraordinary. With a plethora of chart-topping successes and numerous awards, such as distinguished distinctions from the Academies of Country Music and the Country Music Association, Toby’s career as a musician took off.

Yet, Toby’s multifaceted talents transcend the realm of music. He has graced the silver screen with his presence, lending his acting prowess to both cinematic productions and television endeavors. Furthermore, he has ventured into the realm of literature, penning literary works that showcase his creative dexterity. Additionally, his entrepreneurial acumen shines through in successful forays into the culinary realm with thriving restaurant ventures and ventures into the world of mezcal.

However, amidst the glitz and glamour, Toby remains grounded in his origins. A stalwart champion of causes dear to his heart, such as the USO and the Toby Keith Foundation, he utilizes his platform to effect positive change in the world.

The expanse of Toby Keith’s wealth serves as a testament to his unwavering dedication, innate talent, and astute intellect. Yet, beneath the veneer of prosperity, he remains a quintessential son of Oklahoma, fueled by a fervent love for music and a steadfast commitment to effectuating meaningful change.

Shelley Covel Rowland Hobbies

Shelley Covel Rowland enjoys being outside in the great outdoors, particularly whether she’s fishing or hunting. However, she cherishes every moment spent with her family while she’s not in the wild. When she does have any free time, which is rare, you can usually find her losing herself in the beats of her favorite tunes or engrossed in a gripping book. She is incredibly happy and feels that her life is fully fulfilled when she indulges in these small pleasures.


Shelley Covel Rowland, born on October 21, 1980, is a multitalented individual known for her achievements in fashion design, music, and philanthropy. Adopted by country music legend Toby Keith and his wife Tricia Lucus at a young age, Shelley grew up surrounded by music and creativity. Despite her famous last name, she has carved out her own path in the fashion and entertainment industries, showcasing her unique sense of style and perseverance. Shelley is also a devoted wife to husband Brian Skaggs, and a loving mother to three children. She is the creative force behind SwingDish, a successful golf and sportswear company, and has made significant contributions to charitable organizations. Her story exemplifies the values of family, resilience, and pursuing one’s dreams.


  1. Shelley Covel Rowland was born on October 21, 1980, in Oklahoma City, Oklahoma, USA.
  2. She was adopted by Toby Keith and Tricia Lucus at a young age, becoming part of the Keith family alongside her siblings, Stelen and Krystal.
  3. Shelley pursued her interests in fashion design and music, attending the University of Oklahoma to study graphic design and painting.
  4. She is the creative force behind SwingDish, a golf and sportswear company known for its elegant and functional designs.
  5. Shelley is married to Brian Skaggs and has three children: Sydnee Jo, Hensley Jack, and Stelen Keith Covel.
  6. She is actively involved in philanthropic endeavors, supporting organizations like the Oklahoma City National Memorial & Museum and the Toby Keith Foundation.


Who is Shelley Covel Rowland?

Shelley Covel Rowland is a multitalented individual known for her achievements in fashion design, music, and philanthropy. She is the adopted daughter of country music legend Toby Keith and his wife Tricia Lucus.

What is Shelley Covel Rowland’s background?

Shelley was born on October 21, 1980, in Oklahoma City, Oklahoma, and was adopted by Toby Keith and Tricia Lucus at a young age. She grew up surrounded by music and creativity, eventually pursuing her interests in fashion design and music.

What is SwingDish?

SwingDish is a golf and sportswear company founded by Shelley Covel Rowland, her sister Krystal Keith, and their mother Tricia Lucus. Known for its elegant and functional designs, SwingDish emphasizes women’s empowerment and sustainability.

Is Shelley Covel Rowland involved in philanthropy?

Yes, Shelley is actively involved in philanthropic endeavors, supporting organizations such as the Oklahoma City National Memorial & Museum and the Toby Keith Foundation. She is a firm believer in improving the world and giving back to her community.

How many children does Shelley Covel Rowland have?

Shelley Covel Rowland has three children: Sydnee Jo, Hensley Jack, and Stelen Keith Covel, whom she shares with her husband Brian Skaggs.

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